China's Cross-Border E-commerce Reaches US$299B: Key Opportunities for Australian Businesses
New data reveals unprecedented growth in China's cross-border e-commerce market, with Australia maintaining its strong 9.4% market share. The surge is driven by increasing consumer preference for premium international products and streamlined logistics networks.
Key Findings:
- 25% year-over-year market growth
- Live-streaming commerce driving 40% of new sales
- Premium Australian brands showing 60% higher conversion rates