Live-streaming E-commerce Empowerment
Combining premium Australian products with Chinese live-streaming e-commerce channels through partnerships with mainstream platforms and top influencers to expand diversified sales channels and reach millions of consumers across China.
70%
Orders stocked in warehouses
100+
Platform partnerships
Next-Day
Delivery capability
Comprehensive Platform Ecosystem
Strategic partnerships with leading Chinese e-commerce and social commerce platforms
Tmall Global
Alibaba's comprehensive cross-border platform with strong traffic and brand influence. Over 70% of cross-border goods stocked in warehouses across China's biggest cities, enabling next-day delivery for over half of all orders.
- Mature logistics system integration
- Large user base and traffic volume
- Advanced brand influence tools
- Cross-border specialization
JD International
JD.com's cross-border sector with strong logistics and supply chain systems. Provides fast and reliable logistics through proprietary logistics network and overseas warehousing infrastructure.
- Proprietary logistics network
- Overseas warehousing system
- Quality assurance programs
- B2C excellence focus
Xiaohongshu (RED)
Well-known social e-commerce platform that excels in cross-border e-commerce with strong community engagement and content-driven shopping experiences for premium product positioning.
- Social commerce integration
- Content-driven discovery
- Premium brand positioning
- Community engagement tools
Douyin & TikTok
Leading short-video platforms with advanced live-streaming e-commerce capabilities. TikTok fulfillment services now available through specialized logistics providers for cross-border operations.
- Massive user engagement
- Advanced livestream features
- Viral content potential
- Cross-platform fulfillment
The Power of Live-streaming E-commerce
Maximizing reach and engagement through real-time interactive shopping experiences
Unparalleled Market Reach
The greatest advantage of live-streaming e-commerce is its ability to reach a great number of people spread throughout China, especially those outside of major cities. This capability helps companies increase brand awareness and expand their audience to all parts of China, creating opportunities for market penetration that traditional e-commerce cannot match.
Real-Time Engagement & Conversion
Live-streaming creates immediate emotional connections between brands and consumers through real-time interaction, product demonstrations, and instant feedback. This results in higher conversion rates and stronger brand loyalty compared to static product listings.
Authentic Product Demonstration
Australian products benefit significantly from live demonstration, allowing consumers to see quality, craftsmanship, and authenticity in real-time, which is particularly important for premium products and consumer goods.
Market Coverage
Reach consumers in all Chinese cities, including smaller markets typically inaccessible through traditional channels
Engagement Metrics
Live-streaming typically achieves 5x higher conversion rates compared to traditional e-commerce listings
Brand Building
Significantly higher brand recall and recognition through interactive live experiences
Premium Influencer Network
Strategic partnerships with top-tier live-streaming talent across multiple platforms
Mega Influencers
1M+ Followers
Celebrity-level influencers with massive reach and brand impact
- National brand awareness campaigns
- Product launch events
- Premium brand positioning
- Cross-platform amplification
Macro Influencers
100K-1M Followers
Professional content creators with strong engagement and niche expertise
- Product category specialists
- Targeted audience segments
- High engagement rates
- Cost-effective reach
Micro Influencers
10K-100K Followers
Authentic voices with highly engaged communities and strong trust
- Authentic product reviews
- Niche market penetration
- High trust and credibility
- Community building
KOL Specialists
Industry Experts
Subject matter experts and industry authorities with credible influence
- Educational content creation
- Product expertise validation
- B2B market influence
- Thought leadership positioning
Live-streaming Campaign Process
Systematic approach to successful live-streaming e-commerce campaigns
Strategy & Planning
Market analysis, audience research, platform selection, and campaign strategy development tailored to your Australian products and target Chinese consumers.
Influencer Matching
Strategic selection and vetting of influencers based on audience alignment, engagement rates, brand fit, and platform expertise for optimal campaign performance.
Content Creation
Collaborative content development, script writing, product positioning, and creative asset preparation to maximize engagement and conversion potential.
Campaign Execution
Live-streaming event management, real-time monitoring, audience engagement optimization, and immediate response to consumer inquiries and feedback.
Performance Analysis
Comprehensive analytics review, ROI calculation, audience insights analysis, and strategic recommendations for future campaign optimization.
Advanced Technology Stack
Cutting-edge tools and platforms powering successful live-streaming campaigns
Multi-Platform Management
Unified dashboard for managing campaigns across Tmall Global, JD International, Xiaohongshu, Douyin, and TikTok simultaneously.
Real-Time Analytics
Live performance monitoring with real-time metrics on viewer engagement, conversion rates, and sales performance during streams.
AI-Powered Optimization
Machine learning algorithms for audience targeting, content optimization, and performance prediction to maximize campaign effectiveness.
Content Management System
Comprehensive asset management for product information, marketing materials, and brand guidelines across all campaigns and platforms.
Compliance & Monitoring
Automated compliance monitoring for advertising regulations, content guidelines, and cross-border trade requirements across all platforms.
Integrated Fulfillment
Seamless integration with our warehousing and logistics systems for immediate order processing and next-day delivery capabilities.
Proven Results & Performance
Track record of delivering exceptional ROI and brand growth through live-streaming campaigns
Conversion Rate
Average conversion rate across all live-streaming campaigns, significantly higher than traditional e-commerce averages
Brand Awareness
Average increase in brand awareness and recognition following integrated live-streaming campaigns
ROI Achievement
Average return on investment achieved through strategic live-streaming campaign implementation
Audience Reach
Cumulative audience reach across all platforms and campaigns, extending market presence nationwide
Success Story: Premium Skincare Brand
An Australian premium skincare brand achieved 800% sales growth and established market leadership in China's competitive beauty sector through our integrated live-streaming strategy.
Challenge
Unknown brand entering highly competitive Chinese beauty market
Strategy
Multi-platform influencer campaign with product education focus
Results
800% sales growth, #1 foreign brand in category
Campaign Performance
Ready to Dominate China's Live-streaming Market?
Partner with our live-streaming experts to leverage the power of real-time e-commerce and reach millions of Chinese consumers through strategic influencer partnerships and platform optimization.