About XYX Holdings
Leading the future of China-Australia cross-border trade with innovative solutions and unmatched expertise
Our Story
XYX Holdings Pty Ltd was founded with a vision to bridge the growing trade gap between China and Australia, recognizing the immense potential in the bilateral trade relationship that has seen Australia account for 9.4% of China's cross-border e-commerce imports.
Headquartered in Melbourne, Australia, we have established ourselves as a comprehensive enterprise specializing in China-Australia cross-border supply chain management and brand operations. Our company emerged in response to the rapidly expanding cross-border e-commerce market, which is projected to reach US$2,248.57 billion by 2026, expanding at a CAGR of 17.4%.
With years of deep expertise in bilateral trade between China and Australia, we are dedicated to providing customers with one-stop cross-border solutions that encompass live-streaming e-commerce supply chain, logistics and warehousing, sourcing, OEM/ODM manufacturing, and brand operations.
US$299B
China's cross-border e-commerce trade volume in 2022
9.4%
Australia's share of China's cross-border e-commerce imports
17.4%
Expected CAGR for global cross-border e-commerce market
2000+
Overseas warehouses operated by Chinese firms globally
Our Mission
To bridge the gap between quality manufacturing and consumer markets in both China and Australia, facilitating efficient and secure cross-border business operations while promoting sustainable supply chain practices through Digital Product Passports (DPPs) and ESG compliance.
Our Vision
To become the leading cross-border supply chain partner for businesses expanding between China and Australia, recognized for our innovation in live-streaming e-commerce integration, sustainable logistics solutions, and commitment to green and low-carbon initiatives.
Our Approach to Cross-Border Excellence
Leveraging cutting-edge technology and deep market expertise to deliver exceptional results
Digital Transformation Leadership
We embrace digital transformation and the industrial internet, proactively preparing for the future with data-driven intelligence, interoperable information collaboration, and blockchain technology for supply chain security.
Sustainable Supply Chain Management
Aligned with China's 2023 Central Economic Work Conference emphasis on carbon neutrality, we implement green and low-carbon initiatives across our cross-border e-commerce supply chains.
Regulatory Compliance Excellence
Our team possesses extensive knowledge of both Australian and Chinese regulatory frameworks, ensuring compliance with foreign investment laws, customs procedures, and cross-border trade regulations.
Innovation in Live-Streaming Commerce
We leverage the power of live-streaming e-commerce to reach diverse audiences across China, particularly those outside major cities, helping brands increase awareness and expand market reach.
Leadership Team
Experienced professionals with deep expertise in China-Australia cross-border trade
Executive Leadership
Chief Executive Officer
Over 15 years of experience in international trade and supply chain management, with deep expertise in China-Australia business relations and cross-border e-commerce strategies.
Operations Director
Head of Supply Chain Operations
Specialist in logistics optimization and warehousing solutions, with extensive experience managing multi-city distribution networks across Australia's east coast.
Technology Director
Head of Digital Innovation
Leading our digital transformation initiatives, specializing in live-streaming e-commerce platforms, blockchain technology, and data-driven supply chain intelligence systems.
Certifications & Compliance
Meeting the highest standards in international trade and supply chain management
Authorized Economic Operator (AEO)
Working towards AEO certification to facilitate greater trade participation in global value chains and provide enhanced border protection compliance.
Digital Product Passport Compliance
Implementing DPP systems for critical raw materials traceability, ensuring materials are sourced responsibly with ESG factor compliance.
Cross-Border E-Commerce Pilot Zone
Operating within China's comprehensive pilot zones with optimized payment systems, customs clearance procedures, and logistics infrastructure.
International Trade Compliance
Full compliance with PRC Foreign Investment Law and Australian trade regulations, ensuring lawful cross-border operations and investment protection.
Our Global Network
Strategic partnerships and infrastructure across key markets
Australia Operations
Our Melbourne headquarters serves as the strategic hub for Australian operations, with established warehousing and logistics networks covering major cities along the east coast. We operate comprehensive distribution systems that seamlessly connect with our China-based partnerships.
China Partnerships
Strong relationships with manufacturing centers, e-commerce platforms, and logistics providers across China. Our partnerships include collaborations with major platforms like Tmall Global, JD International, and emerging social commerce platforms like Xiaohongshu (RED).
Platform Integration
Deep partnerships with mainstream live-streaming platforms and top influencers in both China and Australia, enabling brands to rapidly penetrate new markets through diverse digital channels.
Strategic Australian headquarters with full service capabilities
Multi-city warehousing and distribution coverage
Established relationships with major e-commerce platforms
Access to top live-streaming talent in both markets
Our Values
The principles that guide our business and relationships
Integrity
Transparent and ethical business practices in all our cross-border operations
Innovation
Embracing digital transformation and cutting-edge supply chain technologies
Sustainability
Committed to green and low-carbon initiatives across our supply chains
Excellence
Delivering exceptional results through professional expertise and continuous improvement